The Fixer for Founders

Better Call Sorted.

The holistic partner for startups and small businesses. We build, fund, and guide you from 0 to 1 — and beyond.

AI-First Development
Flat-Rate Pricing
Zero Vendor Lock-In
Cash + Equity Funding
01 — The Reality

You have the idea. Maybe even some traction.
But the half-built product, the wrong hires, the agencies that disappeared, the funding dead-ends — it adds up.

Most partners write the code and leave. Advisors advise without skin in the game. Investors want traction you don't have yet.

That's what Sorted is for.
02 — What We Do

Four ways we
get you Sorted.

From first line of code to fractional strategy — a single partner that covers the whole arc.

01 / Service

AI-First Development

Intelligent, efficient, future-proof applications. Progressive web architectures, proprietary databases, and event-driven automation — not templated MVPs, but products engineered to scale.

Custom Software · PWAs · iOS · Android · Web
02 / Service

Idea to Launch

Transparent, milestone-gated pricing. Concept to market-ready in 16–18 weeks with a Zero-Downtime Migration Guarantee — no hidden fees, no scope creep, no surprises.

MVP · Prototyping · Migration · Product Strategy
03 / Service

Flexible Funding

Cash, equity, or revenue-share structures. We invest in our partners because when you win, we win — so the incentives stay honest through every milestone.

Cash · Equity · Revenue Share · Milestone-Gated
04 / Service

Expert Network

Embedded as your fractional Chief Innovation Officer. A seasoned bench in strategy, marketing, automation, and finance — the team around your team.

Strategy · Marketing · Finance · Fractional CIO
02a — What We Build

More than software.
A business that
runs itself.

We don't ship features and disappear. We build the connected systems — customer, sales, operations, insight — that let your business scale without breaking. And you own all of it.

01

Your Customer, End-to-End

  • One place to see every customer, order, and interaction
  • Bookings, checkout, and payments that just work
  • Refunds and credits handled in a click
  • No third-party fees eating into every sale
02

Automation That Earns Its Keep

  • WhatsApp, email, and SMS that go out on the right trigger
  • Win-back messages for customers drifting away
  • Follow-ups, reminders, and alerts — no manual effort
  • The machine keeps working while you sleep
03

An Experience Worth Coming Back To

  • Works beautifully on a phone, first and foremost
  • Fast enough that customers finish what they started
  • Designed around your brand — not a generic template
  • App-store ready whenever you want to ship one
04

Clarity, Not Just Numbers

  • Dashboards that answer the questions you're actually asking
  • See what's working, what isn't, and why
  • Understand your best customers and your best products
  • Make decisions with data instead of hunches
03 — Our Ethos

“Better Call
Sorted.

Inspired by the one call you make when nothing else is working. We're not a vendor. We're not just consultants. We're partners — invested in your outcome. Literally.

01

Skin in the Game

Our cash + equity funding model means our incentives are aligned with yours. Milestone-gated, outcome-led. We don't win unless you do.

02

Absolute Data Sovereignty

Every system, every codebase, every row of data — built for handover. Zero vendor lock-in. You own the architecture. You're never dependent on us.

03

Problem Solvers First

Technology is a means to an end. We rethink the brief, analyse your business model, then engineer the right solution — actively creating revenue, not just shipping features.

02b — How We Build

From first call
to go-live, in
weeks, not years.

Most builds stretch because nobody knows what's happening. Ours don't. Every phase has a clear deliverable you can see, touch, and sign off on — before we move to the next one.

  1. Phase 01 · Discover

    Understand the real problem

    We sit with you, map what you actually do, and agree on what success looks like — before anyone opens a design tool.

  2. Phase 02 · Design

    Make it look and feel right

    Brand language, user flows, and screens — locked in with you, tested with real people, before code.

  3. Phase 03 · Build

    Ship it, in public

    Weekly showcases. You see progress every Friday. No black box, no surprises at the end.

  4. Phase 04 · Test

    Break it before customers do

    Real-world edge cases, stress tests, and sign-off with your team. We'd rather find it now than at 9 AM on launch day.

  5. Phase 05 · Launch & Hand over

    You own it. Fully.

    Go-live at your quietest hour. Code, data, and credentials transferred to you. No lock-in. No ransom.

02c — When You're Ready for More

Ideas that feel big
but ship small.

Once the foundation is yours, these stop being "someday" features. They become the next natural step — and we'll help you decide which ones are worth it.

01

A Smarter WhatsApp

Answer questions, take orders, and send reminders — inside the chat your customers already live in.

02

Know Who's About to Leave

Spot the customers drifting away before they're gone. Send the right nudge at the right moment — and keep them.

03

Rewards That Actually Reward

Loyalty programs that remember who showed up, who spent, and who deserves a thank-you. Personal, automatic.

04

Never Miss a Sale

A spot opens up — the next person in line hears about it instantly. Full capacity, every time, without you lifting a finger.

05

Earn While You Sleep

Turn your expertise into courses, subscriptions, or digital products. Income that doesn't depend on your hours.

06

Move Without the Chaos

Switching systems? We'll do it quietly, at 2 AM, with nothing lost. You wake up on the new one. Customers never notice.

04 — Who We Help

If you recognise
yourself here — call us.

Persona 01

Small to Medium Startups.

You have momentum but need partners who can keep up. We bring velocity, strategy, and network — without the chaos.

Talk to us
Persona 02

Bootstrapped & Solopreneurs.

Every decision counts and you're making them alone. We become the co-pilot — technical and strategic — so you can focus on what only you can do.

Talk to us
Persona 03

Traditional Family Businesses.

You know your business. We speak in outcomes, not jargon, and build solutions your team can own and operate independently.

Talk to us
05 — The Team

The humans
behind Sorted.

Three founders. One shared belief: great businesses deserve better partners. Between us, a decade-plus across McKinsey, JioStar, Viacom18, Asian Paints, and the IITs — put to work for the people actually building things.

Parv Khurana

Parv Khurana

Co-founder
Head of Strategy & Product
  • Obsessed with products people quietly love
  • ISB Young Leader · FMS alum
  • Ex — Rusk, JioStar, Viacom18, Soroco
Sambhav Raj

Sambhav Raj

Co-founder
Head of Branding & Marketing
  • Lives at the intersection of content and packaging
  • ISB Silver Medalist · SRCC alum
  • Ex — McKinsey, Blinkit, OYO
Sumit Chaudhary

Sumit Chaudhary

Co-founder
Head of Technology
  • Deep data science & AI engineering chops
  • IIT Kanpur (B.Tech + M.Tech)
  • Ex — JioStar, Viacom18, Asian Paints
06 — Specialties
07 — In Their Words

What it feels like
to work with us.

Early clients, real founders, real businesses. No staged quotes, no paid reviews — just what they told us when we asked.

We'd burned through two agencies before Sorted. The difference was obvious in week one — they actually cared about our business, not just shipping code.

Aarav Kapoor
Aarav Kapoor
Founder, D2C wellness brand

I went in asking for a website. Walked out with a system that runs bookings, payments, and customer follow-ups on autopilot. Bookings doubled in four months.

Meera Rao
Meera Rao
Owner, boutique fitness studio

Every Friday demo felt like watching my own idea get sharper. They pushed back when I was wrong and pulled me forward when I was stuck. That's rare.

Rohan Thakur
Rohan Thakur
Co-founder, SaaS startup (seed)

Most partners hand you a deliverable and leave. Sorted stuck around, asked the uncomfortable questions, and helped us figure out what we were actually selling.

Priya Menon
Priya Menon
Solo founder, productivity app

They took our 30-year-old family business online without breaking what made it ours. My dad still runs the shop — he just doesn't do paperwork anymore.

Vikram Shah
Vikram Shah
2nd-gen owner, textile business

The equity model was the tell. They only get paid if we win — and that changes every meeting. Feels less like a vendor, more like a co-founder in the room.

Ananya Iyer
Ananya Iyer
Founder, climate-tech startup
08 — Get in Touch

Ready to
Get Sorted?

Tell us about your challenge. No pitch, no pressure — just a conversation about where you are and where you want to be.

Status
Available · Remote
We reply within 24 hours · Mon–Fri
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