The holistic partner for startups and small businesses. We build, fund, and guide you from 0 to 1 — and beyond.
You have the idea. Maybe even some traction.
But the half-built product, the wrong hires, the agencies that disappeared, the funding dead-ends — it adds up.
Most partners write the code and leave. Advisors advise without skin in the game. Investors want traction you don't have yet.
From first line of code to fractional strategy — a single partner that covers the whole arc.
Intelligent, efficient, future-proof applications. Progressive web architectures, proprietary databases, and event-driven automation — not templated MVPs, but products engineered to scale.
Custom Software · PWAs · iOS · Android · WebTransparent, milestone-gated pricing. Concept to market-ready in 16–18 weeks with a Zero-Downtime Migration Guarantee — no hidden fees, no scope creep, no surprises.
MVP · Prototyping · Migration · Product StrategyCash, equity, or revenue-share structures. We invest in our partners because when you win, we win — so the incentives stay honest through every milestone.
Cash · Equity · Revenue Share · Milestone-GatedEmbedded as your fractional Chief Innovation Officer. A seasoned bench in strategy, marketing, automation, and finance — the team around your team.
Strategy · Marketing · Finance · Fractional CIOWe don't ship features and disappear. We build the connected systems — customer, sales, operations, insight — that let your business scale without breaking. And you own all of it.
Inspired by the one call you make when nothing else is working. We're not a vendor. We're not just consultants. We're partners — invested in your outcome. Literally.
Our cash + equity funding model means our incentives are aligned with yours. Milestone-gated, outcome-led. We don't win unless you do.
Every system, every codebase, every row of data — built for handover. Zero vendor lock-in. You own the architecture. You're never dependent on us.
Technology is a means to an end. We rethink the brief, analyse your business model, then engineer the right solution — actively creating revenue, not just shipping features.
Most builds stretch because nobody knows what's happening. Ours don't. Every phase has a clear deliverable you can see, touch, and sign off on — before we move to the next one.
We sit with you, map what you actually do, and agree on what success looks like — before anyone opens a design tool.
Brand language, user flows, and screens — locked in with you, tested with real people, before code.
Weekly showcases. You see progress every Friday. No black box, no surprises at the end.
Real-world edge cases, stress tests, and sign-off with your team. We'd rather find it now than at 9 AM on launch day.
Go-live at your quietest hour. Code, data, and credentials transferred to you. No lock-in. No ransom.
Once the foundation is yours, these stop being "someday" features. They become the next natural step — and we'll help you decide which ones are worth it.
Answer questions, take orders, and send reminders — inside the chat your customers already live in.
Spot the customers drifting away before they're gone. Send the right nudge at the right moment — and keep them.
Loyalty programs that remember who showed up, who spent, and who deserves a thank-you. Personal, automatic.
A spot opens up — the next person in line hears about it instantly. Full capacity, every time, without you lifting a finger.
Turn your expertise into courses, subscriptions, or digital products. Income that doesn't depend on your hours.
Switching systems? We'll do it quietly, at 2 AM, with nothing lost. You wake up on the new one. Customers never notice.
You have momentum but need partners who can keep up. We bring velocity, strategy, and network — without the chaos.
Talk to us →Every decision counts and you're making them alone. We become the co-pilot — technical and strategic — so you can focus on what only you can do.
Talk to us →You know your business. We speak in outcomes, not jargon, and build solutions your team can own and operate independently.
Talk to us →Three founders. One shared belief: great businesses deserve better partners. Between us, a decade-plus across McKinsey, JioStar, Viacom18, Asian Paints, and the IITs — put to work for the people actually building things.
Early clients, real founders, real businesses. No staged quotes, no paid reviews — just what they told us when we asked.
“We'd burned through two agencies before Sorted. The difference was obvious in week one — they actually cared about our business, not just shipping code.
Aarav KapoorFounder, D2C wellness brand
“I went in asking for a website. Walked out with a system that runs bookings, payments, and customer follow-ups on autopilot. Bookings doubled in four months.
Meera RaoOwner, boutique fitness studio
“Every Friday demo felt like watching my own idea get sharper. They pushed back when I was wrong and pulled me forward when I was stuck. That's rare.
Rohan ThakurCo-founder, SaaS startup (seed)
“Most partners hand you a deliverable and leave. Sorted stuck around, asked the uncomfortable questions, and helped us figure out what we were actually selling.
Priya MenonSolo founder, productivity app
“They took our 30-year-old family business online without breaking what made it ours. My dad still runs the shop — he just doesn't do paperwork anymore.
Vikram Shah2nd-gen owner, textile business
“The equity model was the tell. They only get paid if we win — and that changes every meeting. Feels less like a vendor, more like a co-founder in the room.
Ananya IyerFounder, climate-tech startup
Tell us about your challenge. No pitch, no pressure — just a conversation about where you are and where you want to be.
